Launch Intensive

Hera Labs is a female-focused business accelerator where our mindfully-crafted curriculum helps women launch their dreams.

When you walk into Hera Labs, we meet you exactly where you are with your business. Bring us your kernel of an idea and we will help you test and develop a solid business model and strategy. Rather than having to push your idea and business uphill, unassisted, your concept grows immediate “legs” and gets a beautifully strong reality check before it hits the market, with development and structured feedback built in at each step of the way.

Invest in YOU

  • Want to launch your passion-filled idea?
  • Want to finally “figure it out” and get your business up and running?
  • Want to be part of a community of spectacular female entrepreneurs?

Join our 12-week Launch Intensive where you launch a business idea from back-of-the-envelope to MVP (Minimal Viable Product)

  • Receive rigorous assistance, valuable advice, and actionable curriculum from our large group of leaders, instructors, mentors and experts
  • Ask all the questions you want and get real no-nonsense answers
  • Increase your confidence
  • Infuse a value of $30,000 into your business that is customized for your startup
  • Enjoy the many benefits of being a lifetime alumnae of Hera Labs, such as ongoing Accountability Sessions, PR opportunities & priority access to special events

Applications Due: January 19, 2018 at midnight

Cost of Launch Program: $2,000 (Some scholarships available, see below)

Important Dates – All events occur at Hera Hub Sorrento Valley:

  • Launch & Scale Vision Board Event: Thursday, February 1, 2018 :: 6 − 8 pm
  • Launch Program Start: Monday, February 5, 2018 :: EVERY MONDAY 10 am − 2 pm
  • Launch Program End: Monday, 23, 2018
  • Pitch Prep Open Lab: Monday, April 30, 2018
  • Launch Demo/Grad Day: Tuesday, May 1, 2018, 6 − 8 pm

Launch Intensive Participants Receive:

  1. Action-oriented curriculum that will support & challenge you to get your startup launched through interactive labs taught by functional experts
  2. Actionable business tools to scale your business through intensive labs with the following business deliverables:
    • Visual Business Plan
    • Personal Startup Plan & Market Research
    • Persona Discovery
    • Journey Map
    • Action Plan
    • All-day sprint to get to MVP
    • Customer Validation
    • Marketing Action Plan
    • Financials Projections
    • Investor Pitch
  3. Demo Day to connect with investors & innovation advocates
  4. Mentors to guide you through the process – startup strategy mentors and a group of functional mentors
  5. Alumni for life status – accountability groups for sustained growth and PR assistance

Merit-based scholarships available. Fill out scholarship application here:

Thank you to the U.S. Small Business Administration and City of San Diego for your financial support of our programs – #SBAAccelerates – #SanDiegoInnovates – #SDInnovates

Other Programs



Join our 12-week Scale Intensive where you grow your existing business to the “next level.”



Build a 12-month road-map to think bigger, and identify needed resources to make goals a reality.



Learn to launch or scale a business on from any where on your own timeline.

startup now. get on our list.

Businesses we’ve helped accelerate


  • The Hera Labs programs will add an immense amount of value to your business. It put my startup on an accelerated path to start seeing hefty revenues and continued growth. I can't thank my cohort, the Hera Labs mentors, or the Hera community enough!

    Sonya Petcavitch Founder at
  • The Hera Labs Launch Accelerator gives you the momentum, support system and experiences to really take off. I'm so grateful for the community and help I have found - and will continue to seek - here.

    Jessica Kort Co-Founder & CEO at LACY
  • Hera Labs was so instrumental in helping me define and market my consulting business. The marketing workshop I participated in gave the perfect strategies for reaching new clients and building my business. It helped me focus on my specific business goals and customer base. Thank you!

    Sylvia Norman CEO & Co-Founder at Sandhill Crane Diagnostics, Inc
  • Hera Labs is an exceptional business accelerator. I was fortunate to have gone through the entire program and loved the hands-on approach and the accountability factor on my part. I left the program feeling that I wanted MORE of Hera Labs and it's mentoring program.

    Naz Athena Kallel Founder of Save Good Food I Farm To Chef
  • Best place to learn from the scratch how to build your business! With the support of powerful and motivated women.

    Jennifer Schell Founder at Trabaja Mamá

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