• Idea Lab-header

IP LAB

Want to flesh out a business idea in 4 days, 16 hrs, 1 instructor & in a small group setting?

AGENDA OVERVIEW:

Product or Service

  1. Brief Description of Products or Services
  2. Problem Solved or Unmet Need Filled
  3. Unique Selling Proposition
  4. Other Differentiators

Customers

  1. What is the Total Available Market (TAM)
  2. Segment Market
  3. Do you have any Market Segments that MUST buy your product
  4. What is your Served Available Market (SAM)

Goto Market Strategy

  1. Priority Opportunities
  2. Long term vision
  3. Current Capabilities
  4. Pricing Model
  5. How the Two (above) are Matched
  6. Why this is the best way to approach the market and grow the business

Financials

  1. Build a 3 year Financial model
    1. Based on the pricing model and customer project monthly revenue
    2. Guesstimate monthly expenses
  2. What are your startup costs
  3. When can you break even

Your unique qualifications

  1. What skills and experience qualify you to be successful
  2. Why is this your passion

Next Steps

  1. Define a 60 day plan
  2. Identify resources you need to accomplish the 60 day action plan

Elevator Pitch

  1. Develop a 5 minute business plan pitch about your company that summarizes your: product/service, target market, business model.
  2. Practice the pitch
THE EDUCATIONAL ARM OF HERA HUB
Hera Labs © 2016. All Rights Reserved.