What is ideation, anyway?Ideation is the idea(s) for the perfect product(s) to meet your needs that don’t come up all the time.
When is the last time you asked yourself, “I wish this could connect to that in a cool way so that I could do this?” Probably in the last week. Well, when someone asks themselves like question and then acts on it to develop a business–that is the ideation phase of business growth.
Ideation is the creative process time-frame when an innovative idea is translated or transformed into a product or service usually sparked to solve a need in the marketplace.
Offer additional value to your clients through a Power Team!When creating a power team of service providers to bring more value to your existing clients and/or attract a more diverse client base, there are serious considerations to think about.
Primarily, define the type of team you are creating (3 come to mind):
- “Share the love” referral team. All team members are paid separately depending on the needs of a client. Everyone just shares each other’s expertise for the good of the client.
Increase trust and keep clients happy.Acquiring new clients and establishing loyalty requires setting expectations and establishing an open dialogue from the get-go; this will build trust and promote transparency. In addition, since reputation is HUGE in any industry, maintaining positive relationships with every client is the key to success.
When you institute intentions, you create communication channels that help mitigate the chance of error. Generating expectations also establishes and designates responsibility and accountability, and most importantly, it outlines and defines accurate project scope for all parties involved.
Adding staff or subcontractors, delegating tasks, and implementing operations—pretty much, anything where you’re loosening the reins of control is downright stressful. Have no fear. Taking some of these smaller steps along the way and learning at every turn will help you evolve into the entrepreneur you are meant to be. Without fear.
A play-by-play of the inaugural Women Investing in Women Summit for a deeper look at what transpired.It all started at a restaurant meeting at midnight in New York City. Anu Bhardwaj from Phoenix, Silvia Armitano Mah from San Diego, and Serena Walker, founder of NYC Athena Business Institute, used paper napkins and creativity to bring missions together and create new visions of a global summit series where women could talk, invest, and collaborate with and in other women. A short nine months later, the inaugural San Diego Women Investing in Women Summit converged in San Diego with women investors, entrepreneurs, community, and industry partners interested in collaborating.
If you missed the event, not to worry, we’d still like to offer you these top 12 takeaways from WIIW summit, a.k.a. our golden nuggets:
- Tenacity is a prime quality of successful entrepreneurs. @fitzee & @bonaffair
- Pitch, pitch, and pitch some more. You can never pitch too much. To get ready for the perfect opportunity like shark tank, pitch to everybody, accept and do as much practice pitching as possible.
- Valuation is different for every business. In the end it’s all a guessing game, so do the absolute best you can with all the information you have at hand.
A value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. Build a compelling value proposition by joining the emotion of your customer’s buying power with the analytical reasons of your product’s superiority in the market, helping you gain a competitive edge. You can use the 4 steps Michael Skok outlines on Forbes to get started.
The statistics about the growth of women-owned businesses are really spectacular in the United States. The rate of growth in the number of women-owned enterprises over the past 16 years is 1½ times the national average. As of 2013, it is estimated that there are over 8.6 million women-owned businesses in the United States, generating over $1.3 trillion in revenues and employing nearly 7.8 million people.